What Can Hollywood Learn From the Barbenheimer Success?

Did Christopher Nolan and Greta Gerwig just save the movie business? Over the weekend, films fans finally got to experience the movie event of the year. Barbenheimer, a term created by online fans which obviously references the same-day release of Barbie and Oppenheimer, not only lived up to the hype but actually exceeded most expectations. … Continue reading What Can Hollywood Learn From the Barbenheimer Success? →

Babylon, Box Office Flops, and How Not to Market a Movie in 2022

It feels like Hollywood has been stuck in a sustained state of anxiety over box office numbers ever since theaters reopened nationally in 2021. Every time a new expensive feature debuts to a disappointing opening weekend and fails to reach expectations, pundits and Hollywood insiders share theories as to why this is happening, while lamenting … Continue reading Babylon, Box Office Flops, and How Not to Market a Movie in 2022 →